5 More Reasons to Have Live Chat on Your Website

With more people than ever using super-fast internet connections to gain access to information, goods and services, it isn’t a surprise that they want access all of these things quickly. Following on from a previous instalment, here are another five reasons to use live chat as part of your customer service strategy.

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1. Wide Audience Reach

Live chat isn’t just a useful tool for customer service: it can also serve to identify potential wider markets and niche audiences for your marketing team. While you are almost certain to see predictable audiences using your live chat, there is also …